Personal Branding: Leave an IMPRESSION.
Personal branding is an ongoing process of defining and maintaining your best IMAGE with the end goal of leaving a lasting IMPRESSION. Your professional brand matters and we know there is nothing like having a great first impression.
Four Steps for Branding:
1. Know your value. What do you stand for and believe in? Show potential employers.
2. Search yourself personally and online. How do you want to be perceived in the professional realm? How are you perceived already on social media and other digital channels?
3. Associate with like people and professions that make you stronger. Research industries you like and positions you would like to explore.
4. Give yourself a story and be able to explain what it is you're passionate about.
What is personal branding? Personal branding is the process of "selling yourself" to a potential employer. Creating a resume is just the first step in getting a job, and should be part of the jobseeker's "value proposition."
What is a value proposition? Your value proposition is a clear statement of the tangible results an employer would obtain from hiring you. When selling yourself to a potential employer, explain what differentiates you as a candidate. Translate your military experience or volunteer work to the career field you're pursuing, and clarify military terminology and acronyms in the process.
But how do I use my "value proposition"? Use your value proposition everywhere: on your resume, in "elevator pitches," and when interviewing. An elevator pitch is your personal brand statement-- it should only be about 30 seconds long, short enough to deliver during an elevator ride. Elevator pitches should include who you are, what you're looking for, and why you're valuable to a prospective employer. Don't forget your military service!
What else can I do to promote my brand? Marketing, targeting, and networking can also help promote your brand and land you a job. Once you have your resume and elevator pitch, you can begin marketing yourself to potential employers. Using tools such as LinkedIn can help you market, target, AND network at the same time!
Now check out more specific Personal Branding Tips!